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Thinking of a Hiring Digital Agency ?
At some point, every marketing manager and business owner will face the same conundrum.
Do you hire a team to work in-house on your digital marketing or secure the services of an agency?
Some businesses can thrive with an in-house team. However, this is typically because they have the budget to maintain and constantly train that team.
For most others, working with an agency is the best option. Here are five reasons why.
Reason #1 – Instant Expertise
A great SEO agency will have worked with dozens, if not hundreds, of clients on all sorts of campaigns. From organic SEO through to PPC, they’ll have seen it all and created the campaigns that get results for their clients.
That’s expertise that you’ll struggle to come by when building an in-house team. A good agency already has their processes ready and waiting to go, which means there are no delays when you decide to launch a new campaign.
Reason #2 – They’re Focused
While you may create an in-house digital marketing team with the intention of focusing their efforts on online marketing, that doesn’t always happen.
The realities of business mean that your team may have to pull its attention away from the digital side of things to handle other issues. This is especially the case for smaller businesses.
When you go with an agency, you know you’re working with specialists who live, eat, and breathe digital marketing.
Reason #3 – You Save Money
Most SEO agencies offer flexibility when it comes to your budget. Many can even offer bespoke packages based on how much you can spend and what you want to achieve.
This gives you more control over how much you spend on digital marketing.
But when you hire an in-house team, you have to pay every member regardless of outcomes or your marketing budget.
If a campaign doesn’t work out and you need to save money, you have no other options beyond firing members of the team.
Reason #4 – Cumulative Experience
There are limits to the size of the team that you could build in-house. Again, your budget plays a huge role here. You may have designs on running all kinds of campaigns, but you can only hire a couple of people.
The limits of their expertise defines the limits of the campaigns you can run.
When you work with an agency, you can rest assured that they have access to professionals whose expertise spans the entire digital marketing spectrum. That means you can manage your budget and try new ideas without having to hire new people just to gain access to expertise.
Reason #5 – Less For You to Manage
The moment you create an in-house digital marketing team, you add another burden onto your shoulders. Ultimately, you’re responsible for overseeing that team and making decisions for it. You also have to manage each person within that team.
When you work with an agency, the team already knows what it needs to do. This relieves the management burden and makes life a lot easier for you.
Are you ready to work with an agency that can help you create amazing digital marketing campaigns? Get in touch with the MBM team to start your journey.