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FACEBOOK VIDEO ADS
Video is the new king when it comes to content.
And there’s no better place to put your video than on Facebook.
The social media platform has over a billion active daily users. And those users view a combined average of 8 billion videos every day.
A great Facebook video ad can work wonders for your business.
The trick is that you need the right kind of video if you’re going to get any sales.
With these four tips, you’ll be able to make just that.
Tip #1 – Grab Attention Right Off the Bat
47% of the value of your video ad comes from the first three seconds of the video.
That shows you just how little time you have to grab the viewer’s attention. The longer you take to get to the point or the benefit of what you offer, the more likely you are to lose the customer.
Use vivid colours, exciting imagery, and anything else that will catch the eye. Give the viewer a reason to stop and watch.
Tip #2 – Include Captions
Did you know that 85% of people view Facebook videos without any sound?
Admit it. You already know why. We all have a crafty peek at our social media profiles while we’re at work. But we can’t get away with allowing the sound from a video to blare out of the speakers and into the office.
Your video ad has to account for the lack of audio.
You have two options here.
First, you could create a video that doesn’t need sound to get its point across. That’s tough.
More practically, you can include captions with your video. This ensures you still tell the viewer what you’re offering, even if they’re not actually going to listen to the video.
Tip #3 – Simple is Best
We tend to think of Twitter as the platform for quick messages.
But Facebook has just as much of a low attention span issue. We highlighted that with the “three seconds” stat above.
If you’re creating complex ads with a lot of moving parts, people will stop caring. They know they’re watching an ad. They don’t want to spend more time than they have to on finding out what you do.
Keep your messages simple and to the point. Tell people who you are, what you do, and how they can access your product or service. Your Facebook Video Ads need to be clear and to the point
Tip #4 – Test, Test, Test
People view Facebook Video Ads on all sorts of devices and with different types of browsers.
A video that may look great on the larger display of a desktop could lose a lot of its lustre when it’s shrunk down for a smartphone screen.
This is where your testing comes into play.
Run the video on every device that you can get your hands on. Make sure that it conveys your message and displays correctly on all of them.
You may find that you have to do a lot of size-based tweaking before you get the perfect video.
Pear Digital can help you to craft a social media content and advertising strategy that builds your brand and creates conversions. Get in touch today to find out more.