Posted By: admin
Digital Marketing Trends have changed a lot over the last few years. The goal posts have shifted and continue to shift, and what worked for you last year won’t work for you this year, and worked well last week may not work at all this week. What got you to this point won’t get you to where you want to be, and your job as an entrepreneur is to keep up with this change or be lost somewhere in the digital jungle without a compass.
At MBM we are always looking at new techniques and methods to help you sort out the relevant from the irrelevant. With so many opinions, views and ideas how do you get your head around it all? We have put together some information to help you get your head around this madness.
Check out: 4 Ways to Market Your Business for Free
The leads you bring in and the customers you attract are the essence of your business, and it’s no longer enough to create a single marketing funnel and expect a return on your investment.
Gone are the days where you put up 10 Facebook posts per day and get loads of shares and likes. One big change now is quality not quantity.
Today, your ability to create leads comes down to building trust and intimacy with those who need you the most, and to then convince them you’re the most relevant choice. This has always been the case but more so now. You need to become all-pervading and, in the minds, and hearts of target audience, and you can do this by paying close attention to these six digital marketing trends.
1. Relevancy wins the war.
Forget about collecting the most email addresses or leads or posting 10 times a day. Those with the biggest lists or followings used to dominate their niche, but this will not work in 2018 as people begin to desire greater intimacy and relevance from the content you put up.
In 2018, relevancy will win the war. If you want to increase your revenue this year, it isn’t about creating more leads, it’s about building greater intimacy and relevance with the leads you have — so you provide the right answer, to the right people, at the right time.
2. Attention is the new currency.
If you’re not capturing (the right) attention in 2018, you lose your capability to compete without spending massive amounts of money on advertising and other online marketing channels.
Attention is getting more and more expensive as more businesses have easier access to it, meaning it’s more important than ever to make the most of the attention you capture. People are so overwhelmed with messages that they’re starved of significance. This is an opportunity for you, because as soon as you capture their attention, you capture their loyalty and wallet.
It’s no longer about spreading your marketing further and further for the sake of it. You have to spread it to the right people at the right time, and make the most of their attention the moment you capture it. In other words less is more.
Check out: Use These 5 Steps to Create a Marketing Plan
3. Be Everywhere
This can be tricky but it is very possible. The point of becoming omnipresent is to appear in front of those leads most relevant to you, and who you are most relevant to in return. This combination of omnipresence and relevance leads you to be in the hearts and minds of your target audience, which in turn ensures your audience knows, likes and trusts you. So, use the social media platforms wisely and experiment to see what works well.
4. One platform is not enough.
If you think dominating a single platform is enough, you need to get your head checked.
Your leads on Facebook are not on Twitter, and those on YouTube are different to those reading blogs on your website (you do blog, right?). As such, the key to your success is to spread your content across multiple (relevant) platforms and tweak it somewhat so that it bears as much relevance to your audience as possible.
For example, a picture of a juicy gourmet burger will appeal more to a foodie on Instagram than if they read about it on a blog, but to someone who is health conscious but likes a cheeky treat may want to read about the nutritional value of the burger or even watch a YouTube video about it…Your promoting the same product just in different ways to different people.
5. Your marketing funnel has evolved.
You cannot build a single marketing funnel that takes your audience through a predefined step-by-step process anymore. They are onto you. They have been in dozens of marketing funnels like this already. You need to stand out; you need to turn your marketing funnel into an experience, and build real, significant trust.
Scarcity and countdown timers no longer work. Instead, you need to feed your audience with relevant content at the right time, based on their current level of awareness and engagement. This is the only way to build their trust, and their trust is what you need if you’re to make this year your best year yet.
6. Attention on the unseen ROI.
It used to be enough to focus your ad spend on lead generation and sales, but not anymore. At MBM our clients are encouraged to invest a large amount of their ad spend on brand awareness.
We are not saying creating new leads isn’t important, because it is. But, you must also support your audience, not simply sell to them.
You need to become the man or woman your audience thinks of, and you don’t do this by forcing one sales message after another down their throat. It takes time to build their trust and become the “go-to” expert they need. If you only focus on lead generation, you’ll continue to see your ad spend rise while your conversions go down.
So, armed with these 6 tips have a go at how you can improve your marketing strategy. If you need some help feel free to get in touch with us.