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FACEBOOK VIDEO ADS
Video is the new king when it comes to content.
And there’s no better place to put your video than on Facebook.
The social media platform has over a billion active daily users. And those users view a combined average of 8 billion videos every day.
A great Facebook video ad can work wonders for your business.
The trick is that you need the right kind of video if you’re going to get any sales.
With these four tips, you’ll be able to make just that.
Tip #1 – Grab Attention Right Off the Bat
47% of the value of your video ad comes from the first three seconds of the video.
That shows you just how little time you have to grab the viewer’s attention. The longer you take to get to the point or the benefit of what you offer, the more likely you are to lose the customer.
Use vivid colours, exciting imagery, and anything else that will catch the eye. Give the viewer a reason to stop and watch.
Tip #2 – Include Captions
Did you know that 85% of people view Facebook videos without any sound?
Admit it. You already know why. We all have a crafty peek at our social media profiles while we’re at work. But we can’t get away with allowing the sound from a video to blare out of the speakers and into the office.
Your video ad has to account for the lack of audio.
You have two options here.
First, you could create a video that doesn’t need sound to get its point across. That’s tough.
More practically, you can include captions with your video. This ensures you still tell the viewer what you’re offering, even if they’re not actually going to listen to the video.
Tip #3 – Simple is Best
We tend to think of Twitter as the platform for quick messages.
But Facebook has just as much of a low attention span issue. We highlighted that with the “three seconds” stat above.
If you’re creating complex ads with a lot of moving parts, people will stop caring. They know they’re watching an ad. They don’t want to spend more time than they have to on finding out what you do.
Keep your messages simple and to the point. Tell people who you are, what you do, and how they can access your product or service. Your Facebook Video Ads need to be clear and to the point
Tip #4 – Test, Test, Test
People view Facebook Video Ads on all sorts of devices and with different types of browsers.
A video that may look great on the larger display of a desktop could lose a lot of its lustre when it’s shrunk down for a smartphone screen.
This is where your testing comes into play.
Run the video on every device that you can get your hands on. Make sure that it conveys your message and displays correctly on all of them.
You may find that you have to do a lot of size-based tweaking before you get the perfect video.
Pear Digital can help you to craft a social media content and advertising strategy that builds your brand and creates conversions. Get in touch today to find out more.
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Thinking of a Hiring Digital Agency ?
At some point, every marketing manager and business owner will face the same conundrum.
Do you hire a team to work in-house on your digital marketing or secure the services of an agency?
Some businesses can thrive with an in-house team. However, this is typically because they have the budget to maintain and constantly train that team.
For most others, working with an agency is the best option. Here are five reasons why.
Reason #1 – Instant Expertise
A great SEO agency will have worked with dozens, if not hundreds, of clients on all sorts of campaigns. From organic SEO through to PPC, they’ll have seen it all and created the campaigns that get results for their clients.
That’s expertise that you’ll struggle to come by when building an in-house team. A good agency already has their processes ready and waiting to go, which means there are no delays when you decide to launch a new campaign.
Reason #2 – They’re Focused
While you may create an in-house digital marketing team with the intention of focusing their efforts on online marketing, that doesn’t always happen.
The realities of business mean that your team may have to pull its attention away from the digital side of things to handle other issues. This is especially the case for smaller businesses.
When you go with an agency, you know you’re working with specialists who live, eat, and breathe digital marketing.
Reason #3 – You Save Money
Most SEO agencies offer flexibility when it comes to your budget. Many can even offer bespoke packages based on how much you can spend and what you want to achieve.
This gives you more control over how much you spend on digital marketing.
But when you hire an in-house team, you have to pay every member regardless of outcomes or your marketing budget.
If a campaign doesn’t work out and you need to save money, you have no other options beyond firing members of the team.
Reason #4 – Cumulative Experience
There are limits to the size of the team that you could build in-house. Again, your budget plays a huge role here. You may have designs on running all kinds of campaigns, but you can only hire a couple of people.
The limits of their expertise defines the limits of the campaigns you can run.
When you work with an agency, you can rest assured that they have access to professionals whose expertise spans the entire digital marketing spectrum. That means you can manage your budget and try new ideas without having to hire new people just to gain access to expertise.
Reason #5 – Less For You to Manage
The moment you create an in-house digital marketing team, you add another burden onto your shoulders. Ultimately, you’re responsible for overseeing that team and making decisions for it. You also have to manage each person within that team.
When you work with an agency, the team already knows what it needs to do. This relieves the management burden and makes life a lot easier for you.
Are you ready to work with an agency that can help you create amazing digital marketing campaigns? Get in touch with the MBM team to start your journey.
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In our previous article we spoke about the basics of keyword research , now we are going to look at some practical tips to kick your keyword research into high gear Insha Allah.
A great tool for help with your devising a keyword strategy is Übersuggest. Übersuggest scrapes Google for Google suggestion keywords by taking your keyword and adding every letter of the alphabet from A to Z capturing the most frequently searched permutations.
Don’t forget to consider keyword modifiers like “how to” or “where can I” etc. For example, someone may not be looking necessarily for “BMW Tyres” rather they may be looking for “The best tyre for my BMW”.
Keyword Research Using The Google Keyword Planner Tool
Now that you have your initial list of brainstormed keywords, you can use these keywords to find more keywords using tools online. There are many tools you can use to conduct your keyword research, paid and free, however, one of the most popular tools for conducting keyword research is Google’s Keyword Planner Tool. The Google Keyword Planner Tool allows you to search for keywords to determine how many searches per month are being made for that term, how much competition there is competing for it and the related search terms.
The related search terms are important because it’s going to expose you to other keywords that are similar but may have a greater number of searches, less competition or a combination of both. (remember the little hard to find gems)
To use the Google Keyword Planner Tool, you’ll need a Google Adwords account which is free and only take a few minutes to get set up.
Once you have a Google Adwords account you’ll need to login to your account and select Tools from the menu at the top, and then select Keyword Planner.
Next, enter the keywords you’ve brainstormed from the previous section, either one at a time or a few at a time by separating each with a comma. We would recommend starting with one at a time to keep things simple.
Double check your settings under Targeting to make sure you’re viewing search information that is relevant to you. For example, if you’re based in the UK and ship your products or provide your services to the UK, you should be looking at information results for the UK.
Under Customize your search and Keyword options, you should turn on Only show ideas closely related to my search terms. This will provide much more pertinent keywords, however, if you feel the keywords are too closely related or you wish you expand your search, feel free to try a search with this option turned off.
The first column will list the original keyword(s) you searched for as well as closely related keywords. The second column shows you the number of searches being performed each month in the geographic area you specified. The third column is the level of competition for each keyword.
It is this information you’ll now need to begin sifting through to begin building your keyword list. You can use the Keyword filters on the left hand side of the screen to only show low and medium competition keywords and filter out the ones that would likely be too difficult to compete for.
This will leave you with a list of keywords related to your original search that have a low and medium level of competition. As an example, we have colour coded one such query below, the yellow highlighted keywords being medium competition and the green highlighted keywords being low.
With this list you’ll want to take the best terms that describe your site, pages and product offering, keeping in mind the search volume and competition, and record them, ideally in a spreadsheet. You’ll want to repeat this process for all the brainstormed keywords you came up with.
Refining Your List and Checking It Twice
Now that you’ve come up with a list of relevant keywords it’s time you double check your work. You may have got a bit excited and added in some keywords that were low competition, or high search volume but don’t accurately describe your website or offering. In this stage you’re going to look at each of your keywords and:
Ask yourself – Is the keyword relevant? If someone searches for that term and lands on an appropriate page on your site, will they find exactly what they are looking for?
Search for the keywords in Google and Bing – You’ve already looked at the competition strength in Google Keyword Planner but as mentioned prior, those levels represent paid search competition, which doesn’t always translate over to organic search. Understanding which websites already rank for your keyword gives you valuable insight into the competition, and also how hard it will be to rank for the given term. If the top results are for major and well-established brands, it’s going to be more difficult to rank highly for your keyword.
Will all the keyword information you have gathered, you’ll now want to really boil your list down. To start, you’ll really want to focus on a handful of keywords (5-7) but it’s a good idea to keep a bit of a broader list (15-20) to keep your options open and work on long term.
The good news is that after completing your keyword research and slowly implementing your chosen keywords throughout your site, Google should have a better understanding of what your online store is all about so it can better match you to the correct searches.
Keep in mind though that SEO and keyword research is an ongoing process. It takes time and patience to research and implement your keywords and more time for Google to pick up on these changes. Most importantly, over time, SEO changes, search engine algorithms change and the terms your customers use will change so make sure you routinely go over your keyword research to make sure it up-to-date and accurate. If you need help in your keyword research please feel to contact us
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If you’re a Muslim business with a website then you need to read this article. Effective Keyword Research for your Website will make you and save tons of money. You’ve likely heard about search engine optimisation (SEO). In a world where the majority of online traffic stems from a thread of text typed into a search box, search engine optimisation can be a deciding factor if your online business will fail or succeed.
Keyword Research for your website is a critical part of your SEO strategy. SEO encompasses many strategies but the fundamental principal is that you’re helping Google and other search engines better understand what your website is about and what it sells/services it provides. This in return increases your visibility by increasing the chance search engines will list your site in the search results when potential customers are looking for the products or services you sell or provide.
One of the opening strategies of SEO (and starting an effective keyword research plan for your website) is keyword research. Keyword research is the humble art of better understanding the language or terminology your potential customers are using to find the products or services you’re selling, then matching your website and marketing terminology.
The SEO team at MBM in this article will cover the basics of keyword research for your website. The ultimate goal is to build a relevant list of keywords that you can refer back to and use as you build and optimise your site, write your product descriptions and craft your blog posts.
Insha Allah, you’ll help search engines better understand what your site is about so they can better match your website as a result for relevant search terms, leading in increased traffic and sales.
Why Keyword Research Is Important
Every time someone does a search, the search engine must decide which handful of results to display from hundreds of thousands of possible pages and websites. It’s up to the search engine algorithms (which change regularly) to determine the best and most relevant matches for every single search. This is why it’s so important to choose your keywords carefully, so that the search engines can match and display your website in the search results to the most relevant keywords searches. Ideally you would want your website at the top of page one or at least somewhere on page one.
The idea is that the closer you are to the top of Google for relevant search terms the more traffic (and potential sales) you’ll receive. Contingent on the search term and the volume of searches per month being made for that search term, the difference in just a few places can represent significant revenue loss or gain in the long term.
Before you dive into your keyword research for your website, there are a few rudimentary terms you’ll come across that are important to know and comprehend.
These terms include:
Keywords – A keyword(s), in the context of search engine optimisation, is a particular word or phrase describing the content of a web page or site. Keywords act as shortcuts to sum up the content of a page or site. Keywords are part of a web page’s metadata that helps search engines match a page to an appropriate search query.
Longtail Keywords – Longtail keywords are simply keywords that contain three or more words. Longtail keywords are important (hence them having their own name) because they make up over 70% of online searches according to SEOMoz and also tend to convert better as they catch people further along in the buying cycle. Someone searching for “BMW Tyres” is likely in the early information gathering stage, however, someone searching for “27 inch 5 spoke Alloys price” is likely further along the buying cycle and much closer to purchasing.
Search Volume (Avg. Monthly Searches) – Search volume is usually measured in average monthly searches. This is the total number of searches each month for each particular search phrase (keyword). Ideally, you’re looking for the keywords with the highest search volume. Ranking highly for search terms with higher search volumes means more potential traffic and conversion potential for your website.
Regrettably, there is not a lucky number that represents the perfect search volume for everyone. The “right” search volume is going to be different for every website.
Competition – Search volume isn’t the only thing you need to consider. Competition is equally, if not more important. There’s no point in trying to rank for keywords you have no chance of ranking for (time and money wasted). Competition refers to the difficulty of ranking for each particular keyword. In an ideal situation, your chosen keywords would have high search volume and low competition, however, these little gems are difficult to find and will require some hard work, patience and certainly a few dua’s to find.
Keep in mind that the competition in Google’s Keyword Planner Tool refers to paid advertising competitiveness of keywords rather than organic search competition, however, this is many times representative of the organic search competition as well. In part two we will look at the planner and how to structure your keyword campaign.
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Build a Great Headline (And 7 More Tips for Writing Awesome Content)
Content is king.
It’s a phrase as old as SEO itself and it’s no less relevant today than it was 20 years ago.
The big difference is that everybody now knows that it’s quality, rather than quantity, that matters.
Years ago, websites could get ranked just by loading up on terrible content. They just needed to use keywords and create a lot of pages.
Today, Google’s algorithms actively look for content that reads poorly. If the content doesn’t deliver what the reader wants, it drops down the rankings.
That leads us to a big question.
How do you create a quality piece of content?
We have eight tips that will help you out.
Tip #1 – Start With a Strong Headline
You need to attract the click before anybody sees your content. And that means you need a headline that captures attention.
Your headline needs to strike the balance between standing out from the crowd and telling the reader what they’re getting when they click. It may have to inspire emotion and curiosity, especially if your article talks about a controversial topic.
It needs to attract the click. Get the click and you get the customer.
Look at your headline and ask yourself if it’s something you’d click. If it isn’t, then how do you expect your prospective audience to click it?
Tip #2 – Get Rid of the Huge Blocks of Text
This tip is less about the quality of your writing as it is the way that you present it. Less is More!
Remember that you’re not writing a book here. People don’t want to read huge blocks of text when they’re online. They need something that delivers a snappy message in an appealing format.
That means you have to keep your paragraphs short. Four lines is about all you need for a paragraph when writing content for the web. Include plenty of line breaks too.
Tip #3 – Answer a Question
What does your audience need to know?
If you can’t answer that question you can’t create a great piece of content. Know your People!
Remember that you’re the authority that your audience looks to for advice. If you don’t even know what questions they have, how can you possibly give them useful information?
Thankfully, there’s loads of places that you can look to find the questions. Your social media accounts highlight plenty of them. You may notice that current clients ask the same questions.
You can even pop your keywords into Google or a tool to find out what people are asking.
Once you know the question, you have a topic that you can cover with your next piece.
Tip #4 – Keep it Simple
You may be the best-spoken person in the world. So was Hitler. Didn’t end well for him though.
But that’s not what people are looking for when they read content on the web. They want something that’s easy and scannable.
If you’re spending too much time on fancy language, you’re taking too long to deliver your most important points.
The Hemingway Tool is great for keeping track of the complexity of your language. If you’re hitting double figures for the grade, you may be creating content that’s too complicated for your readers.
Finally, try to avoid jargon. And if you do have to use it, make sure you explain it.
Tip #5 – Make it Actionable
There’s a big difference between telling people what’s wrong and telling them how to fix the problem. Nobody likes a know it all.
Your content needs to give the reader some actions that they can take to improve their situation, whatever it may be.
You could offer a tutorial or give tips that the reader can put into practice.
Just remember that if readers can’t apply what your trying to teach them, they’re going to find someone else to show them.
Tip #6 – Check Your Sources
You’re not always going to create pieces that are loaded with facts. Truth will always come out.
But when you do, you need to keep an eye on your sources. If you’re making a statement of fact, you’re giving people an opportunity to question your credibility.
Your content needs to pass the fact checkers for you to build authority with it. Any mistakes you make damage your authority and make people trust you less.
And if you’re basing an opinion on an incorrect fact, you’re causing even more damage.
Always check your sources. Look for secondary sources that reinforce what the first source has to say.
If you can’t find several sources that back your fact up, it may be best to leave it out of the piece.
Tip #7 – Be Cautious With Your Keywords
There’s all sorts of advice online about how many keywords you need to slot into your content. The concept of keyword density is a pretty popular discussion point. Don’t over stuff keywords.
Keyword density is the number of keywords a piece has relative to the amount of words in the piece. For example, a 1,000-word piece that uses 10 keywords has a density of 1%.
We’re not going to claim to know the magic number. We’re not even sure it exists.
Instead, we’ll give you this simple piece of advice.
If a keyword doesn’t slot naturally into the text, it doesn’t need to be there.
Don’t compromise quality for the sake of adding a keyword.
Tip #8 – Keep Updating It
It’s always the dream to create an evergreen piece of content that you’ll never have to go back to.
But the fact is that a lot of pieces go out of date over time. New techniques emerge or new facts come out. You need to account for that if you want the piece to keep performing well.
If you know a piece uses time-sensitive information, it’s worth going back to it every so often to give it an update. Even it if doesn’t, you may be able to go back and add something worthwhile to an old piece.
We’re not saying you need to update news pieces and the like every few months. But you do need to keep your pillar content, which is the foundation of your website, as up-to-date as possible.
Here’s what we want you to do.
Follow each of these tips whenever you create a piece of content. Focus on quality at all times and always ask yourself if what you create is something that you’d find useful.
You’ll create better content that achieves stronger rankings for longer periods of time.
Of course, you may need a little help to give your content that extra push. That’s where we can help. Get in touch with the MBM team to talk about the next step in your digital strategy.
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The Key Website Design Trends for 2018/19 That You Need to Know (Part Two)
Last week, we took a look at a few website design trends that you’ll need to keep in mind over the next year or two.
Here, we’re going to continue that piece by looking at a few more trends that will feel will come for the fore in 2019.
Trend #5 – Custom Image Design
This is a trend that’s already well underway, but it’s still worth talking about. It’s one of those that will never get old. The fact of the matter is that people have grown wise to the use of stock images. They can see when you’ve just popped on the web and picked up a couple of pics from somebody else.
Customisation is the key in the modern web environment. You’ll see a lot more websites using custom imagery to separate themselves from the pack and essentially brand themselves.
That’s not to say that stock images don’t have their uses. You just need to be careful and pick images that reflect your brand, rather than choosing the first generic office picture that you see.
Trend #6 – Augmented Reality
Anybody who’s played Pokémon Go ( and as long you did not get lost or hit by a car) will already know how Augmented Reality (AR) works. It’s a technology that allows you to place virtual objects onto real-world environments. Scary but entertaining.
What you may not know is that it’s starting to see much wider use outside of mobile apps and similar gimmicks and has done wonders for marketing campaigns. For example, a lot of architects have started to use AR to help them visualise design changes to real-world buildings. Even estate agents are starting to use this technology.
It’s also become a trend in web design. eCommerce is the big winner here, as you can use AR to essentially create a virtual shopper for your users. For example, you could create a virtual mirror that uses the user’s camera to show their face on screen. You can then use AR technology to allow them to “try on” hats, sunglasses, and similar accessories.
That’s just one example. The point is that AR can help you to create a more personalised experience.
Trend #7 – Sticky Elements
This is another trend that we’re seeing more in modern web design.
Sticky elements are essentially any part of a website page that scrolls with the user’s scrolling. For example, you can use it to ensure your navigation bar is always available for the user to click without them having to scroll to the top of the page. Many websites also use it to make their social buttons prominent at all times.
It’s a small thing, but it enhances usability and sharing for your website. We have seen some amazing improvements in our clients sales conversions by using this trend.
Trend #8 – Asymmetry
The grid-based layouts that most websites use still have their place and will likely remain the most common design type for 2019. However, there’s an increasing trend towards asymmetrical design that we can’t ignore.
This is an unconventional type of layout that likely won’t work well for websites with a lot of content. However, it’s an effective design tool for websites that want to stand out from the norm and can actually take advantage of the unique visual element that this “broken” design form has to offer. In this case if it’s broke then don’t fix it just break some more.
That does it for our list of website design trends that you need to keep an eye out for during the rest of 2018 and into 2019.
Perhaps you’re thinking about implementing some of these trends in your business website. The MBM team can help. Contact us today to give your website a refresh that ensures it stays relevant to modern design techniques.
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Website Design Trends are always changeing
Think back to the early days of web design.
Those old Geocities blocky websites look ridiculous in this day and age. Today, websites offer all sorts of interactivity and have stunning designs that focus on providing a great user experience, and for you the website owner a higher and better chance to convert those visitors into sales.
The point is that website design evolves constantly in accordance with various trends. This is part one of our look at the various trends that you’ll need to know to keep your website at the cutting edge in 2018 and beyond. So if you are serious about the online face of your business then carry one reading.
Trend #1 – Personalised Design
Personalisation has been a key trend in technology for a number of years now. In web design, you see it whenever an eCommerce website suggests items based on previous purchases.
However, personalisation will soon stretch much further than that. As well as changes based on a user’s interactions, modern website design will incorporate personalisation based on factors such as age and gender, spending habits, historical purchases and much more. We may see websites with multiple designs with the aim of ensuring visitors see the site that’s most likely to get them to convert. Alternatively, we will see websites that offer users more options in terms of how they view and use the website such as mobile version of the websites you visit (this is perhaps the most significant and important trend that is constantly evolving)
Trend #2 – Increasing Use of VUI
Anybody who has used Amazon’s Echo and Alexa technologies will already be familiar with Voice User Interfaces (VUI). For those who haven’t, it’s a technology that allows the user to speak various commands that result in actions by the device. Very funky.
The technology is still in its early stages, but it’s only a matter of time before we start seeing website designers like MBM integrate it into their offerings so that you- the consumer can have a more fluid and smooth user experience.
For example, eCommerce websites may use the technology to allow users to directly ask for the product that they’re looking for. Instead of having to wrestle through complex navigation systems or use a search box, the user simply asks for the product and it appears on screen. Imagine how this could change your life
That’s just one example. There are many ways that web designers will start incorporating VUI into their sites in the coming years. The team at MBM are already working on this.
Trend #3 – Evolved AI
Many websites already employ AI (artificial Intelligence) in the form of basic chatbots that are used to help people with their queries.
However, AI technology has not reached its full potential by a long shot. (Skynet has not risen yet) As it becomes more complex, we expect website designers to incorporate it more fully into their websites.
Beyond the obvious things, like chatbots, it’s likely that web designers will start using AI to create better digital journeys for website users. It will essentially work behind the scenes collecting data on users that it can then use to inform the journeys that later users take.
Trend #4 – More Visual Content
Speed is of the essence in the modern digital environment. Attention spans are shorter than ever and most people now access websites from mobile devices. This means they have limited amounts of time to figure out what your website offers and how they can interact with it. Studies show that if a website does not load in the first 5-7 seconds the user will “ bounce off” and may not even come back.
We believe this will lead to a trend whereby website designers introduce more visual content that gets right to the heart of what a website offers. We anticipate a lot of websites removing unnecessary content to streamline their designs, thus making designs more efficient for time-poor users.
That covers the first four trends that we expect to see during the rest of 2018 and into 2019. Come back soon to see the rest of the trends that will affect web design. And if you want a quality website for your business, contact the MBM team today.
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Digital Marketing Trends have changed a lot over the last few years. The goal posts have shifted and continue to shift, and what worked for you last year won’t work for you this year, and worked well last week may not work at all this week. What got you to this point won’t get you to where you want to be, and your job as an entrepreneur is to keep up with this change or be lost somewhere in the digital jungle without a compass.
At MBM we are always looking at new techniques and methods to help you sort out the relevant from the irrelevant. With so many opinions, views and ideas how do you get your head around it all? We have put together some information to help you get your head around this madness.
Check out: 4 Ways to Market Your Business for Free
The leads you bring in and the customers you attract are the essence of your business, and it’s no longer enough to create a single marketing funnel and expect a return on your investment.
Gone are the days where you put up 10 Facebook posts per day and get loads of shares and likes. One big change now is quality not quantity.
Today, your ability to create leads comes down to building trust and intimacy with those who need you the most, and to then convince them you’re the most relevant choice. This has always been the case but more so now. You need to become all-pervading and, in the minds, and hearts of target audience, and you can do this by paying close attention to these six digital marketing trends.
1. Relevancy wins the war.
Forget about collecting the most email addresses or leads or posting 10 times a day. Those with the biggest lists or followings used to dominate their niche, but this will not work in 2018 as people begin to desire greater intimacy and relevance from the content you put up.
In 2018, relevancy will win the war. If you want to increase your revenue this year, it isn’t about creating more leads, it’s about building greater intimacy and relevance with the leads you have — so you provide the right answer, to the right people, at the right time.
2. Attention is the new currency.
If you’re not capturing (the right) attention in 2018, you lose your capability to compete without spending massive amounts of money on advertising and other online marketing channels.
Attention is getting more and more expensive as more businesses have easier access to it, meaning it’s more important than ever to make the most of the attention you capture. People are so overwhelmed with messages that they’re starved of significance. This is an opportunity for you, because as soon as you capture their attention, you capture their loyalty and wallet.
It’s no longer about spreading your marketing further and further for the sake of it. You have to spread it to the right people at the right time, and make the most of their attention the moment you capture it. In other words less is more.
Check out: Use These 5 Steps to Create a Marketing Plan
3. Be Everywhere
This can be tricky but it is very possible. The point of becoming omnipresent is to appear in front of those leads most relevant to you, and who you are most relevant to in return. This combination of omnipresence and relevance leads you to be in the hearts and minds of your target audience, which in turn ensures your audience knows, likes and trusts you. So, use the social media platforms wisely and experiment to see what works well.
4. One platform is not enough.
If you think dominating a single platform is enough, you need to get your head checked.
Your leads on Facebook are not on Twitter, and those on YouTube are different to those reading blogs on your website (you do blog, right?). As such, the key to your success is to spread your content across multiple (relevant) platforms and tweak it somewhat so that it bears as much relevance to your audience as possible.
For example, a picture of a juicy gourmet burger will appeal more to a foodie on Instagram than if they read about it on a blog, but to someone who is health conscious but likes a cheeky treat may want to read about the nutritional value of the burger or even watch a YouTube video about it…Your promoting the same product just in different ways to different people.
5. Your marketing funnel has evolved.
You cannot build a single marketing funnel that takes your audience through a predefined step-by-step process anymore. They are onto you. They have been in dozens of marketing funnels like this already. You need to stand out; you need to turn your marketing funnel into an experience, and build real, significant trust.
Scarcity and countdown timers no longer work. Instead, you need to feed your audience with relevant content at the right time, based on their current level of awareness and engagement. This is the only way to build their trust, and their trust is what you need if you’re to make this year your best year yet.
6. Attention on the unseen ROI.
It used to be enough to focus your ad spend on lead generation and sales, but not anymore. At MBM our clients are encouraged to invest a large amount of their ad spend on brand awareness.
We are not saying creating new leads isn’t important, because it is. But, you must also support your audience, not simply sell to them.
You need to become the man or woman your audience thinks of, and you don’t do this by forcing one sales message after another down their throat. It takes time to build their trust and become the “go-to” expert they need. If you only focus on lead generation, you’ll continue to see your ad spend rise while your conversions go down.
So, armed with these 6 tips have a go at how you can improve your marketing strategy. If you need some help feel free to get in touch with us.
Posted By: admin
We have been working with www.jubbas.com for quite some time and recently we have completed a big project for them. Migrating their entire website and rebuilding it on a Shopify platform with a brand new customised design and fresh look and feel. This website truly embodies the premium quality of Jubbas products and it has really made a big improvement to Jubbas overall conversions and online presence. The old debate of Magento vs Shopify is proven here.
This led us to think of the old debate of what works better. Magento or Shopify? Both have their advantages and draw backs. Without going into a massive debate, read this article to find out for yourself what works better.
Back to our case study. The team at Jubbas wanted something that was easy on the eye but also embodied the premium quality of their products and range. They came to us for some ideas and there main requirements were for an easy to use customer interface, elegant and responsive design, a high conversion website and easy to use admin panel.
With all this in mind we got to work and at the end of 6 weeks we delivered a website that met all the above objectives and even exceeded our expectations. The design was unique and the customer flow was one that was significantly better than the old Magento website which led to a massive increase in sales and conversions. One of the unique features we added was to put all the products into neat and definable categories which could easily be sorted by collections, colors, sizes etc. The old Magento website had far to many individual options which made the customer experience tiresome.
In addition to the many features we have added an up-sell feature to help with increased sales and conversions, which has been a huge success. Upon checkout the customer get a notification which says they only need to spend X amount to qualify for free delivery.
We could confidently say that working on the Jubbas project has to be our proudest and best achievement while using Shopify and we are so pleased that the team at Jubbas love their new website. Head on over to www.jubbas.com to checkout their amazing range of Islamic fashion wear and other amazing products.
So if you are looking to start your Shopify project and want a website that works for you then fill out this short online form and one of our team will be happy to discuss your requirements.
Posted By: admin
10 Ways to Grow Business With Instagram
If you’ve been successful at setting up an Instagram account for your small business and using it to find new followers – and customers — you might be searching for additional strategies to ramp up your efforts on this visual social media platform. And since engagement on Instagram is 15X higher than it is on Facebook, it’s definitely the platform that, for many small businesses, you can go from nobody to somebody within a short space of time if you manage your Instagram properly. Here are 10 tips put together by MBM for ways to grow your small business with Instagram to connect with your audience and get them to buy from you.
1. Connect Your Other Social Channels
You’ll get more for your money — and more followers — if you connect Instagram to your Twitter and Facebook accounts. That way, any image you share on Instagram will automatically post to those profiles, and people can click to see your Instagram stream, like an image, comment on it, or follow your brand.
2. Post on Instagram What People Want Not What You Think They Want
Don’t feel like all your images have to be polished, professional product shots. In fact these are often a flop, your audience might prefer the rough smartphone pictures with filters. Or behind-the-scenes shots of you preparing for an event or product photo shoot. Your stream should deliver value in visual content that followers can’t get anywhere else. In other words be real.
3. Don’t Overlook Video
It’s not just about Vine, Instagram also allows users to upload videos. Keep them short and sweet; your audience’s attention span can’t take more than a minute or so as they’re scrolling their stream. You can also embed your Instagram vids on your website or blog.
4. Use Hashtags on Instagram
Because people sort images by hashtags, you have the opportunity to reach even more new followers by using one that relates to your image. You can also find people to follow by searching relevant hashtags. Don’t over kill the use of Hashtags less is more.
5. Respond to Comments on Instagram
Your followers love it when you respond to their comments, so make a point to check in several times a week and reply. Follow people back, and then try to connect with them on other social sites. Also drop them a comment on their profiles. Sharing is caring.
6. Crowdsource Your Images
Your stream doesn’t just have to be of photos you took; a great way to engage followers is to encourage them to upload photos to your stream as well. You can use this as a contest and reward the best image, or simply showcase your fans using your product.
7. Portray Your Brand’s Vibe
It can be hard to really express who your brand is on Twitter, but the visual impact from Instagram gives you the opportunity to do just that. Is your company all about the surf lifestyle? Upload sunny beach photos and favorite those of others. Your stream can go beyond product photos to really tell your company’s story. As the saying goes a picture is worth a thousand words (or 180 characters)
8. Measure Your Likes on your Instagram
If you look at which images people are clicking that little heart button on, you can better understand your audience. This can not only help you decide what kinds of images you want to post in the future, but it can also help you do a little market research for your products. For example, post two pictures of a product in two different colours. Ask which fans like. The one with more likes is the one you should produce.
9. Use Blue to Get More Likes on your Instagram Posts
Here’s an interesting fact: images on Instagram that had blue as the dominant colour got 24% more likes than other colours. It’s all about psychology, and blue seems to win when it comes to attracting more attention.
10. Be Consistent
Just like with any social media site, consistency is key. Get into a regular cadence of posting pictures so you stay in front of your audience and they know when to expect new content from you.
At MBM we offer a comprehensive Instagram management service where we work with you to grow your fan base and get you more traction. Contact us to find out more.