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If you’re a Muslim business with a website then you need to read this article. Effective Keyword Research for your Website will make you and save tons of money. You’ve likely heard about search engine optimisation (SEO). In a world where the majority of online traffic stems from a thread of text typed into a search box, search engine optimisation can be a deciding factor if your online business will fail or succeed.
Keyword Research for your website is a critical part of your SEO strategy. SEO encompasses many strategies but the fundamental principal is that you’re helping Google and other search engines better understand what your website is about and what it sells/services it provides. This in return increases your visibility by increasing the chance search engines will list your site in the search results when potential customers are looking for the products or services you sell or provide.
One of the opening strategies of SEO (and starting an effective keyword research plan for your website) is keyword research. Keyword research is the humble art of better understanding the language or terminology your potential customers are using to find the products or services you’re selling, then matching your website and marketing terminology.
The SEO team at MBM in this article will cover the basics of keyword research for your website. The ultimate goal is to build a relevant list of keywords that you can refer back to and use as you build and optimise your site, write your product descriptions and craft your blog posts.
Insha Allah, you’ll help search engines better understand what your site is about so they can better match your website as a result for relevant search terms, leading in increased traffic and sales.
Why Keyword Research Is Important
Every time someone does a search, the search engine must decide which handful of results to display from hundreds of thousands of possible pages and websites. It’s up to the search engine algorithms (which change regularly) to determine the best and most relevant matches for every single search. This is why it’s so important to choose your keywords carefully, so that the search engines can match and display your website in the search results to the most relevant keywords searches. Ideally you would want your website at the top of page one or at least somewhere on page one.
The idea is that the closer you are to the top of Google for relevant search terms the more traffic (and potential sales) you’ll receive. Contingent on the search term and the volume of searches per month being made for that search term, the difference in just a few places can represent significant revenue loss or gain in the long term.
Before you dive into your keyword research for your website, there are a few rudimentary terms you’ll come across that are important to know and comprehend.
These terms include:
Keywords – A keyword(s), in the context of search engine optimisation, is a particular word or phrase describing the content of a web page or site. Keywords act as shortcuts to sum up the content of a page or site. Keywords are part of a web page’s metadata that helps search engines match a page to an appropriate search query.
Longtail Keywords – Longtail keywords are simply keywords that contain three or more words. Longtail keywords are important (hence them having their own name) because they make up over 70% of online searches according to SEOMoz and also tend to convert better as they catch people further along in the buying cycle. Someone searching for “BMW Tyres” is likely in the early information gathering stage, however, someone searching for “27 inch 5 spoke Alloys price” is likely further along the buying cycle and much closer to purchasing.
Search Volume (Avg. Monthly Searches) – Search volume is usually measured in average monthly searches. This is the total number of searches each month for each particular search phrase (keyword). Ideally, you’re looking for the keywords with the highest search volume. Ranking highly for search terms with higher search volumes means more potential traffic and conversion potential for your website.
Regrettably, there is not a lucky number that represents the perfect search volume for everyone. The “right” search volume is going to be different for every website.
Competition – Search volume isn’t the only thing you need to consider. Competition is equally, if not more important. There’s no point in trying to rank for keywords you have no chance of ranking for (time and money wasted). Competition refers to the difficulty of ranking for each particular keyword. In an ideal situation, your chosen keywords would have high search volume and low competition, however, these little gems are difficult to find and will require some hard work, patience and certainly a few dua’s to find.
Keep in mind that the competition in Google’s Keyword Planner Tool refers to paid advertising competitiveness of keywords rather than organic search competition, however, this is many times representative of the organic search competition as well. In part two we will look at the planner and how to structure your keyword campaign.