keyword research

20

Nov

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Beginner’s Guide To Keyword Research For Your Website (part two)

In our previous article we spoke about the basics of keyword research , now we are going to look at some practical tips to kick your keyword research into high gear Insha Allah.

A great tool for help with your devising a keyword strategy is Übersuggest. Übersuggest scrapes Google for Google suggestion keywords by taking your keyword and adding every letter of the alphabet from A to Z capturing the most frequently searched permutations.
Don’t forget to consider keyword modifiers like “how to” or “where can I” etc. For example, someone may not be looking necessarily for “BMW Tyres” rather they may be looking for “The best tyre for my BMW”.

Keyword Research Using The Google Keyword Planner Tool
Now that you have your initial list of brainstormed keywords, you can use these keywords to find more keywords using tools online. There are many tools you can use to conduct your keyword research, paid and free, however, one of the most popular tools for conducting keyword research is Google’s Keyword Planner Tool. The Google Keyword Planner Tool allows you to search for keywords to determine how many searches per month are being made for that term, how much competition there is competing for it and the related search terms.

The related search terms are important because it’s going to expose you to other keywords that are similar but may have a greater number of searches, less competition or a combination of both. (remember the little hard to find gems)

To use the Google Keyword Planner Tool, you’ll need a Google Adwords account which is free and only take a few minutes to get set up.
Once you have a Google Adwords account you’ll need to login to your account and select Tools from the menu at the top, and then select Keyword Planner.

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Next, enter the keywords you’ve brainstormed from the previous section, either one at a time or a few at a time by separating each with a comma. We would recommend starting with one at a time to keep things simple.

Double check your settings under Targeting to make sure you’re viewing search information that is relevant to you. For example, if you’re based in the UK and ship your products or provide your services to the UK, you should be looking at information results for the UK.

Under Customize your search and Keyword options, you should turn on Only show ideas closely related to my search terms. This will provide much more pertinent keywords, however, if you feel the keywords are too closely related or you wish you expand your search, feel free to try a search with this option turned off.

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The first column will list the original keyword(s) you searched for as well as closely related keywords. The second column shows you the number of searches being performed each month in the geographic area you specified. The third column is the level of competition for each keyword.

It is this information you’ll now need to begin sifting through to begin building your keyword list. You can use the Keyword filters on the left hand side of the screen to only show low and medium competition keywords and filter out the ones that would likely be too difficult to compete for.

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This will leave you with a list of keywords related to your original search that have a low and medium level of competition. As an example, we have colour coded one such query below, the yellow highlighted keywords being medium competition and the green highlighted keywords being low.

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With this list you’ll want to take the best terms that describe your site, pages and product offering, keeping in mind the search volume and competition, and record them, ideally in a spreadsheet. You’ll want to repeat this process for all the brainstormed keywords you came up with.

Refining Your List and Checking It Twice
Now that you’ve come up with a list of relevant keywords it’s time you double check your work. You may have got a bit excited and added in some keywords that were low competition, or high search volume but don’t accurately describe your website or offering. In this stage you’re going to look at each of your keywords and:

Ask yourself – Is the keyword relevant? If someone searches for that term and lands on an appropriate page on your site, will they find exactly what they are looking for?
Search for the keywords in Google and Bing – You’ve already looked at the competition strength in Google Keyword Planner but as mentioned prior, those levels represent paid search competition, which doesn’t always translate over to organic search. Understanding which websites already rank for your keyword gives you valuable insight into the competition, and also how hard it will be to rank for the given term. If the top results are for major and well-established brands, it’s going to be more difficult to rank highly for your keyword.
Will all the keyword information you have gathered, you’ll now want to really boil your list down. To start, you’ll really want to focus on a handful of keywords (5-7) but it’s a good idea to keep a bit of a broader list (15-20) to keep your options open and work on long term.

Conclusion
The good news is that after completing your keyword research and slowly implementing your chosen keywords throughout your site, Google should have a better understanding of what your online store is all about so it can better match you to the correct searches.

Keep in mind though that SEO and keyword research is an ongoing process. It takes time and patience to research and implement your keywords and more time for Google to pick up on these changes. Most importantly, over time, SEO changes, search engine algorithms change and the terms your customers use will change so make sure you routinely go over your keyword research to make sure it up-to-date and accurate. If you need help in your keyword research please feel to contact us

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